Social media optimization (SMO) was initially designed to drive traffic from social media websites such as book-marking sites and social networks. SMO however, is now more important and not just because social networking has developed but because SMO also increases SEO performance. A good SMO will drive traffic from direct social site referrals as well as from search engines.

As explained in Wikipedia “SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.”

We at Associates Infotech always tell our clients that “Excessive Link Dropping Is Not SMO.” You might be drawn to think that one way to SMO your content is to subscribe to every LinkedIn Group, Google Plus community, etc., and share links to your pages looking for shares or comments. You would be very wrong in doing this. Such behavior is not only annoying for other users but also counter-productive. We shall guide you through the entire process of SMO.